Importance of Music video

Sone people would say that the music video is very important to the music industry. Although this may have been the case 40 years ago since then there has been a decline in the effectiveness of the music video. One reason for this is that the increased ways of people to listen to music has caused a shift in the amount of people that watch music videos as they are more likely to know the song from the radio or from the internet. However in recent years the music can be seen to have increased in popularity and effectiveness due to sites such as youtube. In the height of its use the music video would typically get hundreds of thousands or in some cases millions such as Michael Jackson's Scream.
        The music video would need a start to get it to be seen as a necessity to go with the actual music. One video that s thought to be the first proper music video is from a band called The Buggles with the song Video Killed The Radio Star. This is a prime example of how the music video helped to make a song popular as without it it is thought that the song would not have been as popular as it was. One reason for its popularity was because before this the only way that music was able to be listened to was on the radio and the music video allowed another format for music to be a form of entertainment. From this point onwards more money would be spent on videos for the music as the producers saw this as a way of making the music as popular as it could be.


Although more money was put more into the music industry for the videos this was not always needed in order to make the video effective. A key example of this is in the song  Nothing Compares 2U sung by Sinead O'Connor. This song was originally a Prince song and Sinead done a cover of the song. Because of the music video this song which was a cover was more popular than when Prince had released it. The record company gave the director of the video money in oder to be able to film the video and make it as good as he possibly could. The original idea for the video was to have Sinead walking through a cemetery with snippets of an extreme close up of her singing the song. However, after the video of her singing had been shot in the studio the director decided to use the footage of the studio more rather than the the footage of Paris which had all of its money spent on. The reason for this is because in the final video Sinead had some emotional connection to the song and therefore gave it the effectiveness and emotion that would not have been portrayed in the original idea. The director said that if he could then he would have had the whole song of the extreme close up but if he did then the record label would have been annoyed.